Business · South Africa
Canal+ CEO Admits Showmax Has Hurt MultiChoice’s Finances
TechCentral · 2026/01/29
Summary
Canal+ CEO Maxime Saada recently admitted that Showmax, a streaming service owned by MultiChoice, has not been a commercial success. This means that Showmax has been causing financial difficulties for MultiChoice, rather than making profits. Despite the growing popularity of streaming platforms around the world, Showmax has struggled to attract enough subscribers and generate revenue to cover its costs. This situation highlights the challenges in the competitive streaming market in South Africa, where consumers have many options like Netflix and Disney+. MultiChoice will likely need to rethink its strategy for Showmax to improve its financial health and stay competitive in the busy market.
OnABudget takeaway: For consumers, this could mean changes in Showmax subscription prices or service offerings soon. Small business owners and investors should watch closely how MultiChoice adapts, as this could impact the local entertainment and tech sectors.