Business · South Africa
Clickatell Advances Agentic AI for Smarter Customer Automation
TechCentral · 2026/02/05
Summary
Clickatell, a South African tech company, is advancing the use of agentic AI to improve how businesses interact with customers. Unlike earlier AI tools, which were mostly experimental, this new technology allows companies to create automated customer service processes that are fully controlled and accountable. This means AI can now manage customer interactions more reliably, making it easier for businesses to provide quick and efficient service. The goal is to move from basic automation to systems that not only serve customers but also follow rules and deliver measurable results. This development could change how companies handle tasks like answering queries or processing requests, offering a smarter, more responsible way to use AI.
OnABudget takeaway: For small business owners and consumers, this means faster, more dependable customer service through AI, helping save time and improve satisfaction without extra costs. Investors should watch Clickatell as a company pushing AI into practical, accountable use, which could boost its growth potential.