South Africans Gain New Protection Against Marketing Spam

Summary

South African consumers now have stronger protection against unwanted direct marketing messages. New rules require businesses that use direct marketing to update their contact lists every month by checking them against a national opt-out registry. This registry allows people to opt out of receiving marketing communications. As a result, companies must remove anyone who has signed up to avoid these unwanted calls, texts, or emails. This change is designed to reduce the amount of spam and improve privacy for consumers. It also encourages businesses to respect consumer preferences and only send marketing to those who have not opted out, creating a better experience for both sides. This new rule is part of broader efforts to protect consumer rights and make marketing less invasive.

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