DStv lowers decoder prices, offers subscription cost-sharing

Summary

DStv, a popular South African satellite TV service, is reducing the prices of its decoders to make it more affordable for customers to access their channels. This move comes as DStv faces tough competition from other entertainment options like streaming services and local content providers. In addition to price cuts on the hardware, DStv is introducing a new feature that allows households to share the cost of their subscription. This means family members or friends can each pay a part of the monthly fee, making it easier to manage and reducing the financial strain of keeping the service. These changes aim to keep more South Africans connected to DStv by easing the overall cost burden and improving payment flexibility. The company hopes that these adjustments will attract new customers and retain current ones in a crowded market where viewers have many choices.