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Business · South Africa

How Cutting Smartphone Taxes Boosts Africa: Lessons from South Africa

By OnABudget News Team · Source: TechCentral · 2026/06/17 · Updated 2026/06/17 · 3 min read

Quick summary

South Africa's decision to scrap its 9% smartphone excise duty led to a surge in affordable phone sales, a move GSMA recommends other African nations consider to boost connectivity and economic growth.

What happened

South Africa recently eliminated its 9% excise duty on smartphones, a move that caused an immediate and noticeable increase in sales of entry-level devices. According to a report by the GSMA, the global mobile industry body, this policy change has made it easier for many South Africans to own their first smartphones. The GSMA is now encouraging other African countries to consider similar tax reforms to promote mobile accessibility and digital inclusion.

Why it matters

In today’s world, smartphones are not just gadgets — they are vital tools for communication, education, banking, and work. For many South Africans and Africans in general, owning a smartphone means having access to job opportunities, government services, and even online learning platforms. However, high import taxes and excise duties often make smartphones unaffordable for a large segment of the population.

By removing the 9% excise duty, South Africa has lowered the up-front cost of smartphones, especially for entry-level models that are crucial for first-time users. This policy change helps bridge the digital divide by enabling more people to participate in the digital economy. For countries across Africa, improving mobile access can have a ripple effect—boosting entrepreneurship, employment, and overall economic growth.

What this means for South Africans

For everyday South Africans, this means better access to reliable and affordable smartphones. The lower prices could particularly benefit younger people, rural communities, and workers in the informal sector who rely heavily on mobile technology for communication and business.

With smartphones becoming more affordable, more South Africans can take advantage of mobile money platforms, online job portals, and government e-services like tax filing or social grant applications. For students, improved device access means more opportunities for online learning and digital literacy, which are essential skills in today’s job market.

Impact on consumers, jobs and small businesses

Lower smartphone prices have wider implications beyond just personal use. Small businesses in South Africa often use mobile phones for tasks like digital payments, marketing on social media, and managing customer relationships. Affordable devices mean that more small business owners can access these digital tools, increasing their competitiveness and reach.

For job seekers, owning a smartphone opens up access to online job listings, applications, and even remote work opportunities. In a country battling high unemployment rates, any improvement in digital access can make a significant difference.

From the perspective of retailers and mobile networks, increased sales of entry-level smartphones stimulate business activity. Mobile network operators benefit from more subscribers, which can lead to greater investment in mobile infrastructure and services, improving connectivity further.

Risks and limitations

While removing excise duties can boost smartphone accessibility, it is not a magic solution on its own. There are several challenges to consider:

  • Infrastructure: Even with affordable devices, many rural areas in South Africa and across Africa still struggle with poor internet coverage and limited electricity access.
  • Quality vs affordability: Some cheaper smartphones may have limitations in terms of durability, performance, or software updates, potentially affecting user experience.
  • Revenue impact: Governments rely on taxes like excise duties for public finances. Removing these duties means governments need to find alternative revenue sources.
  • Market dynamics: The impact of scrapping excise duties might vary depending on other factors like import costs, exchange rates, and local market conditions.

For South Africa, the recent policy change offers a useful case study, but it also highlights the need for complementary measures such as improving network infrastructure, promoting digital skills, and supporting affordable data plans to fully unlock the benefits of mobile technology.

In summary, removing smartphone excise duties is a significant step towards greater digital inclusion and economic opportunity. As the GSMA suggests, other African countries can learn from South Africa’s experience to develop policies that make smartphones more accessible and affordable for everyone.

OnABudget takeaway

South Africa’s removal of the 9% smartphone excise duty shows how smart tax policies can lower costs and expand access to essential technology. If other African countries follow suit and pair tax relief with infrastructure investments, more people and small businesses across the continent could thrive in the digital economy.

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