Business · South Africa
How WhatsApp Bundles Shifted South Africa’s Mobile Market
TechCentral · 2026/03/20
Summary
Recently, South Africa’s mobile network operator MTN experienced a significant drop in its earnings before interest, taxes, depreciation, and amortization (Ebitda). Some experts suggest this decline may be partly due to a popular prepaid feature that Telkom, another mobile service provider, has offered for a long time. This feature allows users to buy WhatsApp-specific bundles, which let them use WhatsApp at a lower cost than standard data bundles. Many South Africans, especially those on a budget, prefer this because WhatsApp is a major communication tool. While MTN has been slower to promote or offer similar affordable options focused on key apps like WhatsApp, Telkom’s approach attracted many prepaid customers who want more value for their money. This situation reveals a competitive divide in the South African mobile market, showing how innovative pricing and tailored bundles can impact the financial health of mobile companies. It also highlights the importance for mobile providers to understand customer needs, especially those of prepaid users who manage tight budgets.
OnABudget takeaway: For consumers, this means you can save money by choosing prepaid bundles that focus on your favorite apps, like WhatsApp. Small business owners and investors should watch how mobile companies adapt to serve budget-conscious users, as this is shaping the future of South Africa's mobile market.