Business · South Africa
Shoprite launches AI shopping assistant Pixie with Sixty60 service
TechCentral · 2026/04/09
Summary
Shoprite has introduced a new personalised shopping assistant called Pixie, available in beta for members of its Xtra Savings Plus program. Pixie uses artificial intelligence (AI) to help customers with their shopping needs, making the process faster and more convenient. This new feature is integrated into Shoprite's popular delivery service, Sixty60, allowing users to get better shopping suggestions based on their habits and preferences. By using AI technology, Pixie aims to save customers time and improve their overall shopping experience. Currently, Pixie is in a testing phase, and feedback from users will help Shoprite improve the assistant before a full rollout.
OnABudget takeaway: This AI assistant can help you shop smarter, making it easier to find deals and save money while using the Sixty60 service. For small business owners, this technology highlights the growing role of AI in retail, which could affect competition and customer expectations.