Business · South Africa
MultiChoice Plans Big Changes for Loss-Making Showmax Service
TechCentral · 2026/02/20
Summary
MultiChoice Group CEO David Mignot has revealed that significant changes are imminent for Showmax, its streaming service, which is currently losing money. The company is facing challenges in turning the platform into a profitable venture amidst increasing competition in the online video streaming market. This announcement suggests that MultiChoice is evaluating new strategies to reduce losses and improve Showmax’s overall performance. These changes could involve adjusting subscription prices, modifying content offerings, or even restructuring the service altogether. Customers may see changes in how Showmax operates soon, affecting their access or subscription costs. For MultiChoice, these decisions are critical to maintain a competitive edge and ensure long-term sustainability in the digital entertainment space.
OnABudget takeaway: Consumers should watch for possible price or service changes from Showmax, while investors and small business owners should be aware that MultiChoice is working hard to make the streaming service more profitable and sustainable.