WhatsApp Reduces Mobile Operators’ Revenue Despite More Calls
Quick summary
In 2025, South Africa's mobile operators experienced a significant drop in revenue, earning R10.4 billion less than before. This decline came even though the amount of voice traffic on their networks increased by 21%. The main reason for this revenue loss is the growing use of WhatsApp and other internet-based messaging apps that allow people to make voice calls for free or at a much lower cost than traditional phone calls. Many South Africans are switching to these apps instead of using their mobile operators' paid voice services. This trend is causing a big impact on the operators' income, forcing them to rethink their pricing models and service offerings to stay competitive in a market that favors digital communication tools.
Summary
In 2025, South Africa's mobile operators experienced a significant drop in revenue, earning R10.4 billion less than before. This decline came even though the amount of voice traffic on their networks increased by 21%. The main reason for this revenue loss is the growing use of WhatsApp and other internet-based messaging apps that allow people to make voice calls for free or at a much lower cost than traditional phone calls. Many South Africans are switching to these apps instead of using their mobile operators' paid voice services. This trend is causing a big impact on the operators' income, forcing them to rethink their pricing models and service offerings to stay competitive in a market that favors digital communication tools.
OnABudget takeaway
OnABudget takeaway: For consumers, this means more affordable ways to communicate using apps like WhatsApp. For small business owners and investors, it highlights the need to adapt to changing communication habits and explore new opportunities in digital services.
Related articles
SA Bookmakers Push for Action Against Offshore Betting Sites
BUSINESS · TechCentral · 5d ago
The South African Bookmakers Association is calling on internet service providers to start blocking offshore online betting sites. They argue this move is necessary to protect local jobs, businesses, and government tax revenue, as offshore operators currently evade regulation and taxation in South Africa.
How Rain and Huawei Are Boosting 5G in South Africa
BUSINESS · TechCentral · 1d ago
Rain’s latest collaboration with Huawei is revolutionising 5G in South Africa by making low-band spectrum more powerful, which means better internet coverage and speeds for consumers and businesses.
How AI and WhatsApp Are Revolutionising Customer Engagement in SA
BUSINESS · TechCentral · 2d ago
Learn how the combination of AI and WhatsApp is transforming customer engagement, providing South African businesses with new tools to connect quickly and efficiently with their customers.