Finance · South Africa
Checkers Sixty60 Launches AI Shopping Assistant Pixie to Help Shoppers
Moneyweb · 2026/04/10
Summary
Checkers Sixty60, a popular online grocery delivery service in South Africa, has introduced a new AI-powered personal shopping assistant called Pixie. This advanced tool uses artificial intelligence to help customers with their shopping needs by learning their preferences and offering personalized recommendations. Pixie aims to make grocery shopping faster, easier, and more efficient, reducing the time spent searching for products. Neil Schreuder, the head of strategy and innovation at Shoprite Group, explained that Pixie acts like a personal shopper with a 'PhD in shopping,' making it smarter in predicting what customers want. This innovation is part of Checkers Sixty60's efforts to improve the shopping experience using technology. By leveraging AI, they hope to save consumers time and help them find better deals and suitable products. This new tool highlights how technology is changing retail in South Africa and making online shopping more convenient for everyone.
OnABudget takeaway: Pixie can help you shop smarter and faster, saving time and possibly helping you find better deals. This is great for busy families or anyone wanting to make the most out of their budget with less effort.