Finance · South Africa
Crocs Launches $150 Lego-Style Clogs to Spark New Interest
Moneyweb · 2026/01/24
Summary
Crocs, the popular footwear company known for its comfortable clogs, is trying a new strategy to grow its business. Since its sales are slowing down, Crocs is launching a new type of clog shaped like Lego bricks, priced at around $150. This unique design aims to attract fans of collectibles and Lego enthusiasts, hoping to create excitement and buzz around the brand. Crocs is betting that combining its classic shoes with a playful, collectible twist will bring in new customers and boost sales. This move shows how companies are finding creative ways to keep people interested in their products, especially when growth starts to slow.
OnABudget takeaway: For buyers, this means unique and fun shoe options might be more expensive but could hold value as collectibles. Small business owners can learn that innovation and targeting niche markets are good strategies to stand out when sales slow.