How AI Is Changing Executive Assistant Jobs in South Africa

What happened

Across the globe, and increasingly within South Africa, the rise of artificial intelligence (AI) and automation is changing how office jobs are done. One notable example is the role of executive assistants—professionals who organise schedules, manage communications, and support company leaders. Traditionally, these skilled workers have earned strong salaries, sometimes over R1.5 million a year (approximately $100,000). However, companies, especially those in the professional services sector, are now reducing the number of executive assistant jobs as they adopt new technologies that automate routine tasks.

Why it matters

Executive assistants have been a backbone of white-collar businesses, managing complex schedules, handling travel plans, and ensuring that leaders can work efficiently. The introduction of AI tools capable of automating calendar management, email filtering, and data entry means companies can save money and boost productivity.

In South Africa’s context, where companies face strong competition and pressure to improve profitability, reducing overheads like salaries of office staff can look appealing. Additionally, many firms are still recovering from the economic impact of the COVID-19 pandemic, which has accelerated technology adoption to support remote and flexible working. These factors together contribute to fewer traditional roles for executive assistants.

What this means for South Africans

For South African workers, this shift means that some traditional office jobs, especially those regarded as routine or administrative, could become less common. Executive assistants who want to remain competitive may need to develop more advanced skills—such as data analysis, project management, or digital communication expertise—that AI cannot easily replicate.

For job seekers, this signals the importance of adapting to technology trends. Understanding new software tools and being comfortable with AI-supported workflows can enhance employability. Moreover, smaller businesses and startups might still need versatile office administrators who can balance technology use with human judgment, creating new types of roles.

Impact on consumers, jobs and small businesses

Consumers might notice subtle changes, such as quicker responses to inquiries or more efficiently organised services, thanks to automation behind the scenes. However, there are concerns about job losses and the quality of personalised service when fewer human assistants are involved.

In terms of employment, middle to senior office roles are being reimagined. While some high-earning executive assistant roles are at risk, new opportunities may arise in technology support, AI supervision, and remote management.

Small businesses in South Africa could find both challenge and opportunity in this transition. On one hand, they may struggle to invest in advanced AI tools. On the other, AI can help smaller companies operate more efficiently without hiring expensive staff, potentially lowering barriers to growth.

Risks and limitations

While AI can handle many repetitive tasks, it still lacks the human intuition, empathy, and complex decision-making abilities that experienced executive assistants provide. Overreliance on AI may lead to mistakes or lost opportunities if human oversight is reduced too much.

There is also the risk of job displacement without adequate retraining options, which could increase unemployment or underemployment, particularly among administrative professionals.

In South Africa, where unemployment rates are already high, it's crucial for policymakers and businesses to invest in skills development programs that help workers adapt to these changes. Support for digital literacy and flexible career paths could mitigate potential negative impacts.

In summary, AI is changing the workplace for executive assistants and others in administrative roles. South Africans must pay attention to these trends, upskill accordingly, and prepare for a future where technology and human roles are more closely integrated.

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